How is this different from Google Analytics?

Google Analytics shows you traffic. Shadow shows you traffic, AI bot activity, what AI platforms say about your brand, AND tells you what to do about all of it. It's analytics + AI intelligence + action steps in one tool.

Do I need to install anything?

For basic monitoring (bot detection, AI perception, readiness score) — nope, just enter your URL. For full visitor analytics (clicks, behavior, sessions), add one script tag. One-click integrations for Vercel, Shopify, WordPress, and more.

Will it slow down my site?

No. The script is under 5KB and loads async. Zero impact on page speed or Core Web Vitals. External monitoring has literally no impact — it watches from the outside.

What AI bots does Shadow detect?

All of them. GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Bytespider, Amazonbot, and dozens more. The Shadow Network means new bots get identified across all users instantly.

What do you mean by "actionable steps"?

Shadow doesn't just show you graphs. It says things like: "ChatGPT has your pricing wrong — add structured data to /pricing to fix it" or "Your bounce rate on /features is 68% — here's why and what to change." Specific, do-it-today recommendations.

Can Shadow block bots?

Shadow is a telescope, not a shield. It shows you who's visiting and what AI says about you. It generates block rules and robots.txt configs you can apply — but it doesn't intercept traffic.

Yes. Shadow never collects PII. IP addresses are hashed after classification. No cookies on your visitors. All Shadow Network data is anonymized. GDPR compliant by design.

Does the Wix free plan let you block AI bots?

Limited. Free plan users cannot access Custom Code injection for noai meta tags. The robots.txt editor may have restricted editing on free plans. If you have a custom domain through Cloudflare, WAF rules will work on any plan. Upgrading to any Wix Premium plan unlocks the full robots.txt editor and Custom Code.

Will blocking AI bots hurt my Wix SEO?

No. Blocking AI training bots (GPTBot, ClaudeBot, CCBot, Google-Extended, Bytespider) has no effect on Googlebot or Bingbot. Your Wix site will continue to rank normally in Google and Bing. The only tradeoff is AI search visibility — blocking OAI-SearchBot or PerplexityBot removes you from those platforms.

Can I use Cloudflare with a Wix site?

Yes, with a custom domain. Add your domain's nameservers to Cloudflare, then set up CNAME records pointing to your Wix site (usually www.yourdomain.com → yoursite.wixsite.com CNAME with orange proxy enabled). Wix uses its own SSL, so set Cloudflare SSL mode to Full. This lets you add WAF rules to block AI bots before they reach Wix.

WixNew8 min read

How to Block AI Bots on Wix

Wix has a built-in robots.txt editor — most users just don't know it's there. Here's how to block GPTBot, ClaudeBot, and 60+ other AI crawlers in under 5 minutes.

Good news: Wix has a native robots.txt editor

Unlike some hosted platforms, Wix includes a robots.txt editor directly in your dashboard. You don't need FTP, plugins, or workarounds. Go to SEO → Crawlers & Indexing → Edit your robots.txt — and paste in the AI bot rules below. Premium plan required for full access.

Quick block — paste at the end of your Wix robots.txt

Keep all existing Wix default rules above this. Do not delete the Sitemap line.

User-agent: GPTBot
Disallow: /

User-agent: ChatGPT-User
Disallow: /

User-agent: OAI-SearchBot
Disallow: /

User-agent: ClaudeBot
Disallow: /

User-agent: anthropic-ai
Disallow: /

User-agent: Google-Extended
Disallow: /

User-agent: Bytespider
Disallow: /

User-agent: CCBot
Disallow: /

User-agent: PerplexityBot
Disallow: /

User-agent: meta-externalagent
Disallow: /

User-agent: Amazonbot
Disallow: /

User-agent: Applebot-Extended
Disallow: /

User-agent: xAI-Bot
Disallow: /

User-agent: DeepSeekBot
Disallow: /

User-agent: MistralBot
Disallow: /

User-agent: Diffbot
Disallow: /

User-agent: cohere-ai
Disallow: /

User-agent: AI2Bot
Disallow: /

User-agent: Ai2Bot-Dolma
Disallow: /

User-agent: YouBot
Disallow: /

User-agent: DuckAssistBot
Disallow: /

User-agent: omgili
Disallow: /

User-agent: omgilibot
Disallow: /

User-agent: webzio-extended
Disallow: /

User-agent: gemini-deep-research
Disallow: /

Googlebot, Bingbot, and traditional search crawlers are not affected.

Method 1: Wix robots.txt Editor

The fastest path. Wix's built-in editor lets you add custom Disallow rules directly in your dashboard — no code, no apps, no FTP.

1
In your Wix dashboard, go to SEO in the left sidebar.
2
Click Crawlers & Indexing (sometimes listed as "Robots.txt" or "Advanced SEO" depending on your dashboard version).
Alternative path: Marketing & SEO → SEO Tools → Robots.txt
3
Click Edit your robots.txt (or the pencil icon). You'll see a text editor with Wix's default rules already present.
4
Keep the existing rules — Wix generates important Disallow rules for internal paths like /_api/, /_partials/, etc. Scroll to the end.
5
Paste the AI bot block from above after all existing rules.
6
Click Save. Verify at yourdomain.com/robots.txt.

⚠ Don't delete Wix's default rules

Wix uses internal paths like /_api/, /_partials/, and /_login that should stay blocked. Only append your AI bot rules at the end — never replace the existing content.

Free plan limitation: Wix free plan sites use a wixsite.com subdomain and may have restricted access to the full robots.txt editor. Upgrading to any Premium plan unlocks full robots.txt editing. If you're on free, skip to Method 3 (Cloudflare).

Method 2: noai Meta Tags via Custom Code

Wix lets you inject custom HTML into your site's <head> via the Custom Code panel. Use this to add noai and noimageai meta tags — telling AI bots not to train on your content even if they visit.

Wix Premium required

1Go to Dashboard → Marketing & SEO → Marketing Integrations.
2Click Custom Code → + Add Custom Code.
3Paste the tag:

<meta name="robots" content="noai, noimageai">

4
Set Place Code In: Head
Set Add Code to Pages: All Pages
5Give it a name like "noai meta tag" and click Apply.

Velo users (Wix dev platform): If you're using Velo, you can also add the meta tag programmatically in your page code using $w.onReady() or via a global site code file. The Custom Code method above is simpler and doesn't require Velo.

Method 3: Cloudflare WAF (Strongest — Works on All Plans)

Proxying your Wix site through Cloudflare and using WAF rules blocks AI bots at the network edge — before they reach Wix. This is the only option that stops Bytespider (which ignores robots.txt) and the only bot-blocking available to free plan users with a custom domain.

Setting up Cloudflare with Wix

1.Add your domain to Cloudflare (free plan). Change your domain nameservers to Cloudflare's (update at your domain registrar, not in Wix).
2.In Cloudflare DNS, set up records pointing to Wix. Add a CNAME for www → www.wixsite.com with the orange cloud (proxied) on.
3.For the apex domain (@), add an A record pointing to Wix's IP addresses (available in Wix Domain settings). Enable the orange cloud proxy.
4.Set Cloudflare SSL/TLS mode to Full (not Flexible or Full Strict). Wix handles its own SSL certificate.
5.In Wix Domains settings, verify the domain is still connected — Wix may need to re-verify after nameserver change.

Then add the WAF blocking rule

1Cloudflare → your domain → Security → WAF → Custom Rules → Create rule.
2Click Edit expression and paste:

(http.user_agent contains "GPTBot") or
(http.user_agent contains "ClaudeBot") or
(http.user_agent contains "anthropic-ai") or
(http.user_agent contains "Google-Extended") or
(http.user_agent contains "Bytespider") or
(http.user_agent contains "CCBot") or
(http.user_agent contains "PerplexityBot") or
(http.user_agent contains "meta-externalagent") or
(http.user_agent contains "DeepSeekBot") or
(http.user_agent contains "MistralBot") or
(http.user_agent contains "xAI-Bot") or
(http.user_agent contains "Diffbot") or
(http.user_agent contains "cohere-ai") or
(http.user_agent contains "AI2Bot") or
(http.user_agent contains "DuckAssistBot") or
(http.user_agent contains "omgilibot") or
(http.user_agent contains "webzio-extended") or
(http.user_agent contains "gemini-deep-research")

Set action to Block. AI bots receive 403 Forbidden — Wix never sees the request.

All 25 AI Bots to Block

User agents to enter in the Wix robots.txt editor — one per block:

GPTBot

ChatGPT-User

OAI-SearchBot

ClaudeBot

anthropic-ai

Google-Extended

Bytespider

CCBot

PerplexityBot

meta-externalagent

Amazonbot

Applebot-Extended

xAI-Bot

DeepSeekBot

MistralBot

Diffbot

cohere-ai

AI2Bot

Ai2Bot-Dolma

YouBot

DuckAssistBot

omgili

omgilibot

webzio-extended

gemini-deep-research

Will This Affect My Wix SEO?

Safe to block

✓ Google Search rankings unaffected
✓ Bing rankings unaffected
✓ Wix's built-in SEO tools unaffected
✓ Google Image Search unaffected
✓ Social media crawls unaffected

Consider before blocking

⚠ OAI-SearchBot → removes from ChatGPT Search
⚠ PerplexityBot → removes from Perplexity
⚠ DuckAssistBot → removes from Duck.ai
For most Wix sites (portfolios, small businesses), AI search drives minimal traffic.

Verify Your Block Is Working

1. Check robots.txt is live

Visit https://yourdomain.com/robots.txt. You should see your AI bot Disallow rules at the bottom, after Wix's default rules.

2. View source for the noai tag

Right-click any page → View Page Source → search for "noai". You should see the meta tag in the <head> section if Custom Code was set up.

3. Wix site analytics

Wix Analytics → Traffic Sources → by device/source. Bot traffic typically shows as Direct or "Other". After blocking, you may see a reduction in these unexplained visits over 2–4 weeks.

4. Open Shadow free scanner

Scan your Wix site to verify which AI bots are blocked, check noai tag status, and get your AI readiness score.

Frequently Asked Questions

Can you edit robots.txt on Wix?↓

Yes. Go to Dashboard → SEO → Crawlers & Indexing → Edit your robots.txt. You'll see a text editor with Wix's default rules. Add your AI bot Disallow rules at the end. Premium plan required for full access; free plan may have restrictions.

I'm on the Wix free plan — can I still block AI bots?↓

Limited options. The robots.txt editor may be restricted on the free plan, and Custom Code injection is Premium-only. Your best option on free: use a custom domain with Cloudflare and set up WAF rules. This blocks at the network layer before requests reach Wix, regardless of plan.

How do I add a noai meta tag to Wix?↓

Dashboard → Marketing & SEO → Marketing Integrations → Custom Code → Add Custom Code. Paste: <meta name="robots" content="noai, noimageai">, set placement to Head, apply to All Pages. Requires Wix Premium.

Will blocking AI bots break my Wix SEO?↓

No. Blocking GPTBot, ClaudeBot, CCBot, Google-Extended, and other AI training crawlers has no effect on Googlebot or Bingbot. Your Wix SEO, rankings, and Wix SEO Wiz recommendations are completely unaffected.

I edited robots.txt but my changes didn't save — what's happening?↓

Wix caches robots.txt. Changes may take up to 24 hours to propagate. Also check that you're saving in the correct editor — Wix has multiple SEO-related panels and it's easy to save in the wrong one. Verify by visiting yourdomain.com/robots.txt (with a cache bypass: add ?nocache=1 to the URL in some cases).

Does Wix have a setting to block all crawlers?↓

Yes, but don't use it for AI bot blocking. Wix has a 'Hide my site from search engines' setting under Settings → SEO → Crawlers. This blocks ALL crawlers including Googlebot, destroying your search rankings. Use the robots.txt editor to block specific AI bots only.

Is your site protected from AI bots?

Run a free scan to check your robots.txt, meta tags, and overall AI readiness score.

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